THE INFLUENCE OF PERCEIVED CONVENIENCE, PERCEIVED USEFULNESS, SERVICE FEATURES, AND INFORMATION SECURITY ON THE INTENTION TO USE THE ACI APPLICATION

Abstract

This research aims to analyze and obtain empirical evidence of the positive effect of perceived ease of use, perceived usefulness, service features, and information security on the intention to use Aku Cinta Indonesia (ACI) application-an online transportation platform owned by the citizens of Malang, and operating in East Java-based on the technology acceptance model (TAM) approach. This research applies explanatory method, and involves the samples of 102 undergraduate students of Malang City selected through non-probability sampling and collected through questionnaires. The data are analyzed by Partial Least Square processed by SmartPLS software. The results of this research exhibit that perceived ease of use, perceived usefulness, service features, and information security have a positive effect on the intention to use the ACI application, suggesting that the students' intention to use the application is determined by the higher students' easy to use perception of the platform, the benefits offered when using it, good service features, and information protection. The implications of this research can contribute to literature and empirical evidence of the technology acceptance model (TAM) about an application acceptability and usability by society, and provides innovation for ACI developers to develop and evaluate the application that meets user activity needs.