THE INFLUENCE OF STOCK INFLUENCERS, DEMOGRAPHICS AND PSYCHOLOGICAL CONDITIONS ON STUDENT INVESTMENT DECISION MAKING

Abstract

This study aims to determine and explain what factors have an influence on investment decisions. These factors include demographic factors such as; age, experience & gender on investment decision making, the influence of stock influencer factors on investment decision making, and the influence of psychological condition factors such as; overconfidence, regret aversion & gambler's fallacy on investment decision making. This research is a quantitative study using a questionnaire distributed to students studying in Malang City as a data collection tool. The number of samples used in the study were 208 respondents. Then the data that has been collected is processed using SPSS software. The results of this study found that demographic factors such as; age and investment experience, stock influencer factors, and psychological condition factors such as; overconfidence, regret aversion & gambler's fallacy have an influence on student investment decision making in Malang City. Meanwhile, demographic factors in the form of gender have no influence on student investment decision making in Malang City.