IMPLEMENTATION OF PT. SMELTING'S CORPORATE SOCIAL RESPONSIBILITY PROGRAM WITH THE CONCEPT OF TRIPLE BOTTOM LINE

Abstract

This research aims to examine the Implementation of Corporate Social Responsibility (CSR) of PT Smelting with the Triple Bottom Line concept. The object of this research is PT Smelting has received awards such as ISO 9001, ISO 14001, and green PROPER from the Ministry of Environment and Forestry. The method used in this research is a qualitative method with a descriptive approach. Determination of informants was carried out using a purposive technique. Meanwhile, the data collection process was carried out by interviews. The analysis techniques used in this research are data reduction, data presentation and drawing conclusions. Overall, the results of this research show that PT Smelting's current CSR programs are all based on the Triple Bottom Line concept, namely paying attention to Profit, Planet (Environment), and People (Society). PT Smelting CSR policies, programs and targets have been carried out well through the recommendation of a competent third party although the CSR program has not been implemented optimally due to the emergence of various problems such as a lack of personnel in the CSR division itself and a lack of understanding of the meaning of CSR itself, either from the community or local government. PT Smelting has solved the problems well, such as coordinating and socializing the CSR program with the local community and developing an organizational structure and adding CSR implementing personnel to maximize performance.