THE INFLUENCE OF FINANCIAL STATEMENT KNOWLEDGE, FINANCIAL LITERACY, AND TECHNOLOGICAL ADVANCEMENT ON GEN Z'S INVESTMENT INTEREST (Case Study of Students at the Faculty of Economics and Business, Brawijaya University)

Abstract

This study aimed to examine the effect of financial statement knowledge, financial literacy, and technological advances on Generation Z Investment Interest. The population used in this study were all FEB UB undergraduate students in the class of 2020, 2021, and 2022. The sample determination was carried out using a purposive sampling technique, which means that the sample was taken based on certain criteria or considerations. In determining the number of research samples, researchers used the Slovin method so that a total sample size of 97 samples was obtained. This study used primary data, by presenting questionnaires to respondents who match the criteria of this study. The data in this study was processed using the Partial Least Square (PLS) method with SmartPLS 4 application software. The results of this study indicate that financial statement knowledge can increase Gen Z investment interest. In addition, financial literacy also increases Generation Z's investment interest. Likewise, technological advances increase Generation Z's interest in investing.